Content Evaluation Matrix
Most churches are not silent online because they lack something to say. They are silent because they don’t have a clear filter to decide what to share. After ten years working in the digital world, I’ve seen this pattern again and again. Content strategy moves your team from scrambling to answer "What should we post on our church Facebook page today?" to having a clear mission that guides every post.
Provide Value
Share Credibility
Invitation to Connect
Not every idea is worth pursuing right away. The Project Evaluation Matrix helps your team move from good ideas to effective actions by scoring each idea on three factors:
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Impact: how much will this help us reach our goals?
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Time: how long will this take to accomplish?
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Cost: what is the monetary cost of this project?
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Trade your email for value, a classic marketing tactic!