Content Strategy

In my last post, we discussed why "being a friendly church" is the ultimate cliché. It’s a "Faded Welcome" that doesn't tell neighbors who you are or what you do. Finding your church’s unique identity—the "Poetry" (The Story & Welcome) of your mission—requires more than a brainstorming session. It requires a process. To show you how to move from a blurry "good vibe" to a clear calling, let’s walk through the Craftsman’s Roadmap  alongside our case study: Fourth Example Method

If I asked ten people in your congregation, "Why do you go here?" what would they say? Usually, I hear things like: "The pastor is great." "It’s a very Biblical church." "Everyone is just so friendly!" Those are wonderful sentiments, but here’s the truth: Those aren't identities.  They are "vibrations." While a "good vibe" might get someone through the Invisible Front Door  once, it isn't what builds a community or helps a seeker understand if they truly belong. The Cliché Tr

Creating a content calendar often feels like trying to schedule a hurricane. It’s daunting, it’s noisy, and for many church leaders, it feels like another "secular" chore added to an already overflowing plate. But here’s the truth: Your social media shouldn't feel like a chore. It should feel like a digital extension of your welcome center. Whether you are focusing on Facebook (which I recommend as your primary "town square") or branching out into Instagram, YouTube, and TikT

Most churches are not silent online because they lack something to say. They are silent because they don’t have a clear filter to decide what to share. After ten years working in the digital world, I’ve seen this pattern again and again. Content strategy moves your team from scrambling to answer "What should we post on our church Facebook page today?" to having a clear mission that guides every post. This post shares the exact framework I use to help church teams find their v